This goes out to all my fellow friends involved in various types of ministry. I would love your feedback on this one (really, I’d love your feedback on anything I write, but I really want to hear your thoughts about this).
I’ve been reading Platform: Get Noticed in a Noisy World by Michael Hyatt, the former CEO of Thomas Nelson Publishing. In the first few chapters he talks about the necessity of creating a product or experience that is wow-worthy. He spends most of his time dissecting products/experiences in the corporate realm, but it got my mind spinning off towards ministry and the how and why behind what we do.
As ministers and Christ-followers we have the most wow-worthy message around–Jesus–but sometimes we don’t present him in a manner that wows. Instead, we settle for mediocrity and excuses for why we can’t do better (when I say “we” I am definitely including myself, in fact my excuses generally pander to my technophobia–Argh!). There’s not enough money, people, time….and the list goes on and on. If we’re honest, we’d admit there’s never going to be enough of those things, so there could be no end to our excuses. While all of those things can certainly be barriers telling us what we can’t do, we can’t let them keep us from asking what we can do. When I read Hyatt’s solution it was so simple it was genius!
He suggested evaluating two things. What are people’s expectations when it comes to your product or service? And how can you exceed those expectations? Pretty simple, right? Just two questions. But sometimes simple is exactly what I need to start thinking practically instead of just theoretically. It’s the jolt of electricity I need to get me moving in the right direction. If you break every detail of what you do down into its component parts and evaluate them through those two lenses what do you see? It’s not rocket science, but it has the potential to be just as revolutionary.
What are some expectations that people have when they encounter the ministry you’re involved in?
What are some specific ways you can exceed their expectations?
What might be the result?
Feel free to leave your answers in the comments